The tech-powered, human-centric way to strengthen your company culture
Don’t be fooled into thinking company culture is intangible or mysterious. With the right data—and the the right tool to collect that data—your path ahead is clear.
Our benchmarked survey lets you dive deep into employee feedback without the clunkiness (or wait time!) of most annual surveys. When paired with our in-house strategy team, you’ll have everything you need to make brilliant business decisions—from how to train your leaders, to who to hire. This approach to strengthening culture is what drives our team — and what makes CultureIQ the preferred solution for companies with 200+ employees.
Culture is a business concern, not just an HR issue. This becomes especially apparent as company sizes cross the 200+ person threshold.
Companies who don’t focus on culture have a harder time competing, recruiting and staying relevant.
When you understand your culture, you can make smarter decisions business-wide.
Culture and engagement happen year-round. They should be measured accordingly.
Founded by Zappos early investor and NYU adjunct professor Greg Besner
Interviewed hundreds of HR & talent executives, academic experts and thought leaders to develop our high-performance culture framework
Sent survey to our very first customer
Official launch party at Zappos CEO Tony Hsieh’s Las Vegas home
Our first multinational customer hit "send" on their first global survey
Launched the first-ever Top Company Culture contest with Entrepreneur magazine
Introduced our Culture Strategy team
Reached 400 organizations using our platform to measure their organizational culture
Added Trend Questions to our product—a powerful feature that collects ongoing employee feedback without survey burnout
Reached 800 organizations using our platform and framework to measure their organizational culture
CultureIQ merges with CEB’s Workforce Surveys & Analytics (WS&A) division, which has been acquired from Gartner with the financial support of the private equity firm ParkerGale Capital.
- Treat ourselves and our customers with respect
- Respect data, but make human decisions
- Be creative and resourceful
- Be open to change and maintain flexibility
- Celebrate and enjoy the journey
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